NOW AVAILABLE
The Silent Close
How Buyers Decide Before the Conversation Even Begins
Most salespeople think they lose deals because of what they said. Usually, that's not what happened — the buyer's decision was already being shaped before you ever opened your mouth. The Silent Close breaks down the four psychological truths behind every buying decision, and shows you exactly what to do at each one so you stop losing deals you should be winning.
Why buyers decide in the first three seconds — and how to pass that instant test
How to give buyers a feeling of control without losing the sale
What "I need to think about it" really means — and how to use it instead of fighting it
Why logic never closes a deal — and what to lead with instead